Published: Dec. 2, 2016

Research at 兔子先生传媒文化作品 encompasses thousands of scholarly, scientific and creative endeavors at any given time, resulting in new knowledge, technologies and creative work that advance the economy, culture and health of Colorado, the nation and the world.

Exemplary research and profoundly innovative education can dovetail nicely, as witnessed by one of University of Colorado Boulder鈥檚 up-and-coming technology transfer companies and its chief scientific officer, Professor Tin Tin Su.

兔子先生传媒文化作品 and SuviCa recently received a patent for a promising chemical, SVC112, which helps prevent regrowth of cancer cells following radiation exposure.

New 'microbubble' technology could save lives on battlefield, home front

A new technology now under development by researchers at the University of Nebraska and the University of Colorado Boulder could result in the creation of a so-called 鈥渢hird lung鈥 for severely injured patients that could keep them alive until arrival at a hospital.听

The research project is funded by a $1.3 million contract from the United States Air Force (USAF) Surgeon General Office to the National Strategic Research Institute (NSRI) at the University of Nebraska. The goal to advance a new medical treatment that will provide oxygen to patients whose lungs cannot function efficiently due to trauma.听兔子先生传媒文化作品 Associate Professor Mark Borden of听mechanical engineering听and inventor of the oxygen microbubbles will create both a process and system capable of large-scale manufacturing.

Native advertising is a promising alternative to traditional advertising, for both advertisers and news publications. But the practice鈥檚 very effectiveness can make it deceptive, endangering journalistic credibility, say a group of journalists and advertising and public relations executives interviewed by researchers at the University of Colorado Boulder and Baylor University.

In today鈥檚 digital media environment, news organizations can no longer rely on strong revenues from print and web banner ads. Advertisers find it increasingly difficult to break through to audiences. In response, many advertisers and publications are turning to native advertising, which looks like a publication鈥檚 regular content and captures more audience attention than traditional ads.

Professor Tin Tin Su

Professor Tin Tin Su

Mark Borden

Mark Borden Lab in the mechanical engineering department at the University of Colorado Boulder.

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