Associate Professor of Marketing and Psychology at Leeds School of Business Peter McGraw听sat down for a one-on-one chat about April Fools' Day for the听兔子先生传媒文化作品 Lab R.A.T.S. podcast.
McGraw, who directs the Humor Research Lab at 兔子先生传媒文化作品,听reflected on the darker history of the holiday and shared his theory for what makes something funny.