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This Valentine’s Day, love is in the air—and so are magic, flaming arrows, fairies, dragons and more.

Christine Larson. (Credit: Jimena Peck)

Last month, "Onyx Storm," the third book in Rebecca Yarros’ Empyrean series, took the publishing industry by, well, storm. The book follows a dragon rider named Violet and her family, friends, lovers and exes at Basgiath War College. It sold 2.7 million copies in its first week on bookshelves, a 20-year record for literature marketed toward adults.

“Onyx Storm” is the latest success story for the fast-rising genre of fiction dubbed “romantasy.” These books blend the conventions of fantasy novels with those of romance. Think sorcerers, mythical creatures and raging battles mixed with heaping doses of sex. Other heavy hitters in the genre include Sarah J. Maas. Her “A Court of Thorns and Roses” (or ACOTAR, to fans) novels dive into the adventures of Feyre Archeron in the faerie lands of Prythian.

Christine Larson, assistant professor of journalism at ����������ý�Ļ���Ʒ, follows trends in the romance industry closely. Her 2024 book “” traces the 40-year history of Romancelandia, a tight-knit community of romance writers.

Larson weighs in what makes romantasy books so appealing, how TikTok played a role in their popularity, and why you may want to reevaluate those steamy sex scenes.

Is the rise of romantasy a new phenomenon?

Everyone talks about romantasy as if it's new. But the fantasy or paranormal sub-genres in romance have been around for decades. We can look at “Twilight.” We can look as far back as the “Dragonriders of Pern” series by Anne McCaffrey in the 1960s. Those books combined adventure and strong women who find their equal and their happily ever after.

Why do you think they’ve become so popular?

Romantasy has really taken off for two reasons: One reason is that Sarah Maas and Rebecca Yarros are amazingly good writers who tell a great story. The second is because people are feeling unsettled right now. Women, especially, are often feeling powerless, and the heroines in these books have power. They gain power, and they find love interests who are their equals. That’s important to women right now—to imagine a different world.

How did social media play a role in the emergence of romantasy?

Romantasy has been promoted in a huge way by TikTok, or, specifically, by the sub-segment of TikTok known as BookTok. Romance has been the most popular genre of fiction since the 1980s. With the rise of BookTok, younger readers dispelled myths about older romances. A lot of people thought romance was Fabio and a scantily clad woman bursting out of her bodice, and that it was very old fashioned. But, in fact, romance has come a long way. It has all these different sub-genres now.

Where did all these types of romance come from?

The evolution of new sub-genres in romance rose because of self-publishing beginning around the launch of the Amazon Kindle in 2007. There were many stories that could never be told, could never get published in traditional romance publishing, including stories about Black protagonists, Latina protagonists, LGBTQ+ protagonists, and even these fantasy stories.

Romance writers are super smart, and they said, "I don't need a publisher. I can self-publish." These books took off, and, eventually, romance publishers had to change, as well.

Romance has come a long way, but a lot of readers still turn up their noses at these books. Are romantasy books subject to those same biases?

Romance is the most disparaged, dismissed, mocked genre in the history of literature, but women's literature has always been denigrated by the literary community. It’s not only romance. Fantasy has also been a sort of stepchild of the science fiction world that was associated with women writers. It’s also thought less of in the literary world.

One of the central, and perhaps most controversial, aspects of these books are their sex scenes, which get, um, a little explicit. What roles do these scenes play in the books?

Anyone who is shocked by the sex scenes in romantasy has not read romance. Romance comes in, shall we say, a variety of spiciness levels—from zero (like Amish romance, which is very sweet) all the way up to four chili peppers (like “50 Shades of Gray”).

The portrayal of sex in romantasy, and all romance, celebrates women's pleasure. That's why it's controversial. Many societies throughout history have feared or suppressed women's sexual pleasure, and romance is a space where that doesn't happen.

Say fantasy isn’t my genre. What other sub-genres of romance should I try?

If you have a favorite genre, there is a romance sub-genre for you. If you like spy fiction, there's romantic suspense. If you like sci-fi, there's sci-fi romance. There's sci-fi paranormal romance. Romance writers are women of words. They write because they love to read, and they're fantastic at world building in any genre.