兔子先生传媒文化作品

Meet and Dexter the dog, a duo who took the internet by storm in 2020.

Kentee was an event planner in Ouray, Colorado who focused on non-profit, government, and volunteer organizations. Dexter is her six-year-old Brittany dog known for walking upright on his hind legs! Like many others during the pandemic, Kentee was furloughed and eventually laid off from her job. Soon after, a tourist posted a video of Kentee on a walk with Dexter in Ouray. It went viral!

After Dexter鈥檚 sudden popularity for walking on two legs, Kentee took the opportunity to share Dexter鈥檚 story online, dedicating her time, energy, and skills to building . Dexter鈥檚 social media popularity quickly grew past Kentee鈥檚 skillset, prompting her to seek assistance. By chance, Kentee received a Telluride Foundation email with details on an upcoming entrepreneurship workshop. She immediately enrolled in the Demystifying Entrepreneurship Workshop Series, where she received guidance from distinguished CU faculty to identify and develop the next steps for Dexter Dog Ouray.

About Dexter Dog

In 2016, Dexter escaped from Kentee鈥檚 yard and got into a near-fatal vehicle accident. After surviving the hour-long drive to the vet, the veterinary crew leaped into action to save Dexter鈥檚 life, but his healing journey was far from over. In order to save his life, Dexter鈥檚 right front leg was amputated. To make life easier, Kentee got Dexter a specialized wheelchair so he could walk with his remaining three legs, but Dexter had his own ideas. Almost immediately after surgery, Dexter began walking upright to climb the porch stairs! Soon, Kentee and Dexter were walking the street of Ouray again and developed a local reputation for their unusal walks.

By June 2020, an Ouray tourist took notice and posted a video on social media of Kentee walking down the street with Dexter. The video immediately went viral.

Kentee explains,

鈥淒exter became an icon of how we can adapt and change in a world that is changing around us.听 Dexter shows us all that we can be different, think differently, and thrive regardless of our circumstances.鈥�

Dexter鈥檚 pet influencer account now has millions of viewers from around the world. The duo has also partnered with brands including , and has been featured on TV and News outlets!

Follow along with Kentee and Dexter on , , , , and !

Challenges Faced

Kentee had difficulties creating a business from social media platforms. She elaborates,

"This job did not exist five years ago. There are very few who are successful, yet it appears that many young students say they want to be Social Media Influencers. That being said, the younger generations understand what I am doing more than anyone in my age group. My own vision of what my job is, and what it can become, changes monthly with new opportunities popping up making this lifestyle a consistent flow of change."

Kentee found it hard to grasp metrics for her success in an industry with little-to-no playbooks, policy guidelines, or standards.

Despite these challenges, Kentee and Dexter have continued to move forward. The need to quickly adapt, pivot, and navigate an ever-changing industry excites them.

Demystifying Entrepreneurship Series

In 2020, Kentee received an email from the Telluride Foundation about an upcoming Demystifying Entrepreneurship Workshop Series hosted by CU鈥檚 Deming Center for Entrepreneurship. She thought workshop would be an excellent opportunity to help take Dexter鈥檚 project to the next level. Kentee details her experience,

"[The workshop] helped me focus on what was important and relevant to where I was headed and helped me understand where I needed to spend my time, energy, and resources and what parts of my ideas could just be let go. It was a life-changing event for me. I could finally verbalize where I was headed and what I was actually doing. My experience with Social Media and managing accounts, posting, and creating a business around the success of my posts were so vastly different than anyone else in the program but everyone from the professors to the students all embraced my ideas and helped me to navigate forward."

Kentee left the workshop with newfound excitement about Dexter鈥檚 social media presence.

Are you considering starting a company or currently running a small business? Check out the upcoming schedule and register!

| July 22 & 23 | Sterling, CO

| September 30 & October 1 | Telluride, CO

| October 14 & 15 | Hayden, CO

Time is ticking, be sure to save your seat for an upcoming Demystifying Entrepreneurship Workshop now!

Advice

Kentee provides the following advice for students and aspiring entrepreneurs,

"Be brave enough to navigate a new platform, a new system, a new business. Learn quickly what you can and be consistent. Ideas are great but need to be put to the test by consistent effort."

"Show up every day, take your filter off, be real and be yourself. Get yourself out of your comfort zone, show up and grow. Make sure what you say you are going to do is the product of what you actually do."

"You have to have tough skin [to be a Social Media Manager] because there are a lot of mean comments out there which can flip a great day to a miserable one at a drop of a hat. You have to be able to stand up and be strong in a cyber world, learn to meet the deadlines of companies, produce products, and understand how to manage your time."