One of our 兔子先生传媒文化作品 MBA traditions is to hold a 鈥淟ast Lecture鈥� event to celebrate the graduating class and bring alumni and current students together. This year鈥檚 lecture was given by Pete McGraw, a marketing professor and favorite of ours. Pete took a unique approach with a 鈥淐hoose Your Own Adventure鈥� theme. You had to be there to hear all his insights鈥攂ut we鈥檒l share one of his takeaways.
Create A Chasm:
Kicking this mini lesson off was a quote from none other than Ricky Bobby: 鈥淚f you鈥檙e not first, you鈥檙e last.鈥�
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Business can be cutthroat, so it is important to create and clearly identify your brand. , with his , described several comedians.
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Last, Pete revisited a slide from our first-year Marketing course, which emphasizes the importance of a brand strategy. Are you going to target a small, niche market that loves your product? Or are you going to try to 鈥渒eep everyone happy鈥� and minimize the lovers/haters?
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A big thank you to Pete for putting together such a great Last Lecture for the Class of 2018!
